Ultimate Guide for On-Page SEO
THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO.What is On-page SEO? This might be the first question go in your mind. The layman term can be explain On-page SEO which is an exercise to optimizing your website as purpose to aim for higher ranking and drive more relevant traffic in search engines. The definition of On-page is refering to the content on the website which can be optimized. Oppositely, Off-page SEO is more refer to the link and back-link of external resources website. On-page SEO will be change & keep updating changing over the years, it is important to keep yourself update with the latest exercises.
There is several element of On-Page SEO which you can practice. Below are 8 main element which is basic on On-Page SEO
- Keyword Research
- Heading Tags
- Relevant URLs
- Page Load Speed
- Relevancy Overlap between User and Content
- Social Media Shares
- Internal Linking
- Privacy and disclaimer Pages
1. Keyword Research
Keyword Research is a most important subject in overall internet marketing. The skills of find a good keywords is a must in order to become successful affiliate.Generally, there is 2 important category which is buying keywords and info keywords.
Buyer Keywords is the keywords which able to trigger your audience emotion to buy products you promote.
Info Keywords is the keywords which able to load more traffic to your site.
Fortunately, Google provide the free handy keyword search tools, Google Keyword Planner. GKP able to do the research keywords effectively. You just need to add some ideas keywords in the niche. and choose on Broad, Exact, and Phrase searches.
2. Heading tags
-title and meta tag still play important role on influence over your relevancy ranking. It is still appear in search engine result nowadays means attract reader attention and show that content is still relevant to their searches.
2.1 Header Tags
H1 headings is main top heading on your website in order search engines find out what is your post or pages is about. Example you may refer as below.
The function is a not only shows obvious clear title for human being, also is a key for search engine as well as H1 tags. H1 also as recognize as heading 1.
WordPress has been made it easy to the blogger which the title of the article/page will automatically tagged as a heading with H1 tags.
3. Relevant URLs
Including relevant keywords in your permalink will help to improve search engine results. It is important not only to search engine but also to your audience to understand and remember your link easily.
4. Page Load Speed
Page load speed is one of important element nowadays search engine include in their algorithm for user search result ranking especially nowadays the trend is towards to smartphones and tablets.
Your audience have short attention span which average is about 9 seconds. If your site speed is slow, your audience will walk away to another site.
5. Relevancy Overlap between User and Content
From the diagram above, for the left circle is a group of your customers or audience searching for. Meanwhile on the right circle is the content you provide on your website. It explain that if you provide content match with your audience searching for. High chances if you recommend something to them, your audience will buy the product that recommended. The conversion rate is high.
Oppositely to the first scenario, if what your audience searching for is not matches with what your content provide, and there is no satisfaction in between. Although your website already with excellent SEO ready within the same niche, high chance there will be no conversion for this group of audience. Your site is not fulfil this group of audience satisfaction
How about if your website which provide with content, with excellent SEO practice on every page and matched to what your audience searching for? This will be the best scenario which your website will be superb with any product you recommended, the high chance your audience will buy from you.
6. Social Media Shares
Social Media Shares can be consider as Onpage and Offpage SEO. You may add social plugin which normally will appear as social button on side or bottom of the article and it is On Page SEO. Once your reader found your article is relevant to what they are searching, they will share it in their friend circle to brag it as a useful site can read on it.
7. Internal Linking
Internal links are links from one page to another within on a domain. The function of internal link mainly is for navigation for your reader. Good internal link will bring a good reading or surfing experience on your website. Hence, your reader will stay longer in your page. Indirectly, it confirm confident level of the authority of your website.
Another reason for internal link is to establish your over website information hierarchy. Your audience will be more ease to surf your website.
8. Privacy and Disclaimer Pages
It is important to your website to have privacy policy and affiliate disclaimer site for search engine recognize as trustworthy site and constantly tweak their search algorithms to ensure their user have best experience on search results.
Final Words
Frankly speaking, SEO is a huge topic to covered. On-Page SEO is only a small parts in SEO. Last but no least, On-Page SEO is the part of SEO which easily overlooked. The ultimate target end of the day is to ensure your site bring the best experience to your audience.
