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Thrive Ultimatum: Leverage The Power of Scarcity to Maximize Your Sales
Thrive Ultimatum concept is use 2 key elements that will trigger your leads with the fear of disappointment.
- Limited quantity available for your offer
- It has limited time which requires your leads to make immediate action on it
This 2 element is the key which will massively improve the chances for your leads to take action to buy your offer.
It is make sense when we look into supply and demand. If you able to lower the supply of your offer, demand will automatically increase, and the value of your offer will be increase.
This scarcity only will valid if you doing special event or occasion offer. Constantly use this technique will not effective to your customer anymore as they will know from time to time you will offer similar deal.
In the business, Scarcity is the best tactics for increasing conversions. It is a powerful principle for your leads to creating desire to take your offer.
The following Infographic showcases some of the most fascinating instances from the past where the scarcity principle played a major role in the outcome of events, either purposefully or accidentally.